about Simplicity

Simplicity is a small creative marketing & web design company. The concept behind Simplicity is to provide hands-on, practical and creative marketing support for your business to get you up and running; give you a competitive edge, and let you concentrate on your business.

To find out more about us, please click here; or call us to discuss how we can help.

simplify, edition #9

Do I need a website? Your competition most likely has one… and your customers are finding them!

Changing habits... For years, your customers relied on the yellow pages and other print directories to find local businesses. However, consumers' habits have dramatically changed over the past decade or so. Many people use a search engine like Google or Yahoo to find suppliers. The Internet does a great job of leveling out the playing field and lets the smaller guys compete evenly with the bigger guys, or at the very least allows you to be part of the game…

It is almost expected that any professionally run business will have a website. You think that because you are a small business you don't need a website? Think again! Here are some reasons why a small business should consider having a website.

• Increase awareness and get your name and message out there. Let your website do the work for you 24 hours a day and 7days a week! A website is a perfect way to allow your prospective customers to look up the information they need, when they need it.
• Your online footprint. A website allows you to present a powerful image of your business. It allows people to find your business, understand your offer and make a decision to do business with you.
• Educate your customers and establish credibility. The first step of any sale is getting a customer familiar with what you are selling. A website is a great opportunity to provide information on who you are and what you do, provide useful information, testimonials, directions, trials, demos, downloads or other content that speaks to, informs and educates your target audience. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisions.
• Establish a relationship with your customers. People generally prefer to do business with people they "know." On your website you can give people the opportunity to get to know your business (and perhaps you) and feel more comfortable with you.
• Generate leads and increase sales. Expand your customer base with the wider reach of the Internet. The Internet knows no physical boundaries and you can open up opportunities to attract business in other geographical areas, more specialised or even international markets.
• Get Referrals. Referrals are a number one way for small businesses to get new customers. On your website you can add a "refer a friend" link where your customers or visitors can send your link to a friend who may be interested in your products or services.
• Integrated marketing. A catchy mailshot, an attractive website, a great ad: on their own, each one can have an effect in their own individual way. But when combined, all reinforcing the same message, they can make a huge impact.
• Give your customers a voice. A website can prove a great means to obtain feedback from customers in the shape and form of testimonials, customer references, surveys or forums.
• Right here, right now. A website lets you put your marketing information online so it is instantly available or can be downloaded in the form of data sheets or an online brochure. Plus you never get stuck with stacks of out-of-date print literature, saving additional cost.
• Gather information. Everything you do as a small business is based on understanding who your customers are. A website provides a great source to gather contact information for e-Marketing. Continual contact with prospects fosters relationships, keeps your contacts informed and leads to more customers! Also, data from web traffic can tell you where your customer is coming from and which keywords they used to find you. Incorporating analytics is invaluable to positioning your business to your target market.
• Websites can be a very cost effective selling tool. A website will prove to be a long-term sales, marketing and promotional tool for a relatively small upfront cost.

The bigger picture. Be found on the Internet, communicate your message, stimulate interest, turn visitors into prospects and customers. Even the smallest company can look just as big and professional on the Internet as any large corporate. Let your website do the work for you…

Simplicity can help create THE most active part of your marketing activities. Every website we design is bespoke and unique based on your specific requirements and brand personality, click here to learn more.

Coming up next: "What's in a name? How to choose a domain name?" click here to read...

Let your website do the work for you!

Be found on the internet, communicate your message, stimulate interest, turn visitors into prospects and customers. Learn how Simplicity can help Design Your Website.

Who? Simplicity is a small web design and creative marketing company. For whom? We specialise in working with small, medium and start-up businesses. Why? Small feet, big shoes; just because you’re a small business does not mean you don’t need to get your message out there in a big way. What’s it all about? We help make your marketing and design matter, be known, be heard, be found; and make the pieces fit. It's not just about your products and sevices, it's about the whole experience. What’s the difference? Personal. We strongly believe in the personal approach to doing business. Creative. We fuse strategy & creativity into one compelling voice. No fuzz. We are practical & hands-on; passionate about what we do; and practice what we preach. Focus. We specialise in working with small companies and start-ups. Ideas. Ideas are the currency of our business. Ideas can have the power to change minds, transform brands and even make a difference to the bottom line. How much? Because we’re a small company without the high set-up costs of larger marketing firms and the fancy London postcode, we don’t charge London rates and are able to pass on some cost savings to our clients. What’s in the mix? [The Roadmap] Marketing Planning & Strategy: Get your marketing up and running. [Image Works] Branding & Brand Identity: Define who you are, what you can see, touch, feel, hear and watch. [A Box Of Chocolates] Demand Generation & Integrated Marketing Campaigns: Integrated marketing in harmony & style. The ideal blend of marketing initiatives. [The Bigger Picture] Website Design: Every website tells a story. Let your website do the work for you. [A Refreshing Change] Website Re-Design: Give your website an inspiring facelift. [The Perfect Pitch] Collateral Design: You don’t get a second chance to make a first impression. What is the concept? Simplexity. The concept behind Simplicity is to simplify complex matters and make the pieces fit. Simplicity, where ideas come to life.