about Simplicity

Simplicity is a small creative marketing & web design company. The concept behind Simplicity is to provide hands-on, practical and creative marketing support for your business to get you up and running; give you a competitive edge, and let you concentrate on your business.

To find out more about us, please click here; or call us to discuss how we can help.

simplify, edition #1

are you getting your message out there?

We all like to be informed and educated, but when was the last time you communicated with your customers? Do your customers fully understand what products or services you offer? Do potential customers know you exist? How successful has your marketing gone so far? Good? Not sure? Haven't done any? Are you getting your message out there?

It's all about communication. Every door that leads to the customer is part of the customer's experience: every word on your website, every e-mail message you send, and every conversation between you and your customer. Effective communication is one of the cornerstones of good customer relations.

Educate your customers. Information and education make your customers and prospects much more valuable because they are more likely to buy when they can make an informed decision. Why force prospects to look elsewhere for the important information they need? Your marketing communications can gently lead a prospect through the sales process, provide important information and drive the prospect to your website for more details or a purchase.

Talk to your customers. Find out what it is that they really need. Once you see your business from your customer's eyes your whole world will change. You will start realising that management's view of the business might not be exactly how your customer view your business. It’s all about what your customer’s perception is of your business.

You don’t need a huge budget to snare new customers - just effective marketing. People are always looking for something, the trick is lining up your product or service with the customer's needs. You need to let potential customers know about your services or products - and why they should buy.

in:fact

• 80% of business comes from 20% of the customer base.
• Consumers are more web active when they receive direct mail first: 16% more site visits; 22% more page views; 15% more time on site.
• Up to 69% of email users make purchases online after receiving permission-based email marketing.
• Business data decays at more than 30% per annum.

Tips how you can market your business

• Let your website do the work for you. Create a web site that turns visitors into prospects or customers.
• Search Engine Optimisation (SEO). People need to be able to find you through local business directories and search engines such as Google.
• Email and direct mail turns prospects and visitors into loyal customers. Proactively communicate with your existing customers and prospects.
• The perfect pitch. Have information readily available with a brochure or flyers. A simple brochure or flyer can nicely explain what you offer.
• The Look & Feel. Create a consistent look and feel for all your collateral.
• Building customer relationships with newsletters. When you want to forge long-term customer bonds, newsletters are highly effective yet affordable.
• Keep marketing to your existing customers. One of the exciting things about running a business is happy customers. Make sure you stay in touch!
• Every touch point needs to count. Every time there is a connection with a person, there needs to be follow-up. The people you meet will all have a network of others that may need your products or services. Keep in touch quarterly at the minimum, get new contacts on your mailing list, and make excuses to keep connected.

Be consistent, be known, and be in touch. If you need any help with your marketing or web design, please do not hestitate to ask, even if it's just some advice you need. Simplicity would be happy to help. View our services; or simply contact us to discuss how we can help. You can also download the full article by clicking here: Article download.

Who? Simplicity is a small web design and creative marketing company. For whom? We specialise in working with small, medium and start-up businesses. Why? Small feet, big shoes; just because you’re a small business does not mean you don’t need to get your message out there in a big way. What’s it all about? We help make your marketing and design matter, be known, be heard, be found; and make the pieces fit. It's not just about your products and sevices, it's about the whole experience. What’s the difference? Personal. We strongly believe in the personal approach to doing business. Creative. We fuse strategy & creativity into one compelling voice. No fuzz. We are practical & hands-on; passionate about what we do; and practice what we preach. Focus. We specialise in working with small companies and start-ups. Ideas. Ideas are the currency of our business. Ideas can have the power to change minds, transform brands and even make a difference to the bottom line. How much? Because we’re a small company without the high set-up costs of larger marketing firms and the fancy London postcode, we don’t charge London rates and are able to pass on some cost savings to our clients. What’s in the mix? [The Roadmap] Marketing Planning & Strategy: Get your marketing up and running. [Image Works] Branding & Brand Identity: Define who you are, what you can see, touch, feel, hear and watch. [A Box Of Chocolates] Demand Generation & Integrated Marketing Campaigns: Integrated marketing in harmony & style. The ideal blend of marketing initiatives. [The Bigger Picture] Website Design: Every website tells a story. Let your website do the work for you. [A Refreshing Change] Website Re-Design: Give your website an inspiring facelift. [The Perfect Pitch] Collateral Design: You don’t get a second chance to make a first impression. What is the concept? Simplexity. The concept behind Simplicity is to simplify complex matters and make the pieces fit. Simplicity, where ideas come to life.

special feature - small business start-up kits

Kick-start your business by selecting one of our small business starter packages ranging from S, M, L and XL in size... Find out more, click here.