Simplify Edition 1: Dress Your Website For Christmas

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Simplify Edition • Updated November 2010 • Original Edition 2008

Relates to: web design, internet marketing, marketing, branding

We decorate our homes during the Christmas festivities, so the question is, are you also decorating your online presence? Why should you dress your website for Christmas?

Ho, ho, ho!

I remember the times when I used to be driven around as a child admiring the Christmas decorations in the neighbourhood, fairy lights in Christmas trees, Santa Claus sliding down the drain pipe, Rudolph and a whole army of snowmen lining up the front path. This year, instead of driving around, I surfed around some exciting 'Christmassy' websites. I asked myself the question, why is it important to decorate a website for Christmas or for any festive occasion for that matter?

Why dress your website for Christmas?

There are two main reasons why one should consider dressing a website for Christmas. All too often, website owners tend to forget to respect visitors to a website as human beings. By dressing a website in light of the current festivities, one can commemorate these special events, make the user feel welcome, comfortable and valued as a 'human being', and even evoke emotions and feelings amongst its users rather than just being a marketing communications or sales tool.

The other reason I would like to highlight is that any website dressed for the season will in fact appear much more current, up-to-date ,'topical', and in touch with its visitors.

Holiday decorations on your website can brighten up your design and allow you to connect with the visitors to your website. Special decorations can evoke a feeling of happiness and increase the joy of use of a website. A website can be decorated for any type of occasion, beyond the traditional, religious and national holidays, think Christmas, Valentine's Day; why not bring your website in line with seasonal themes such as summer, autumn, New Year-New Start?

See Google's Doodles for some inspiration.

Just remember to keep your website dressed and in line with most of your website visitors' believes. Go on, put a smile on your website visitor's faces and make the Internet a more humane place.

When the Christmas decorations come out...

t's not too late, here are some last minute ideas how to dress your site for Christmas: put some snowflakes on your site, let your logo wear a Santa's hat, place a Christmas wreath or some tinsel on your home page. For example, come Christmas, take a look at Google's site, the Google logo will always be decorated in line with the current festivities or any special occasion.

How you can connect with your customers and prospects at Christmas

Give your website a 'Christmassy' look.

Send out a special Christmas newsletter or Christmas cards to your customers.

Give your customers something 'special' for Christmas, show them you care.

Remember, when you put your Christmas tree away, your website Christmas decorations should come down too. Simplicity wishes you and your families a Merry Christmas and a Happy New Year!

Simplicity offers something special this Christmas!

Why not make use of our Free Website Review Service?! If you need some unbiased and impartial assessment whether your website works for you, book a free website review now. Simplicity can help you by providing useful advice and recommendations on everything from design, appearance, conveyed message, usability, copywriting, marketing effectiveness to search engine optimisation.

You can also find out about our website design, social media and internet marketing services.

About the author

Elke Bretz is the founder and creative director at Simplicity. She strongly believes in simplifying complex matters, and is passionate about web design, website usability, ux, user-interface design and social media. You can follow her on Twitter to keep up to date on anything that's happening in the creative space. More info about Elke on

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