marketing lingo explained
Tagline: a phrase that communicates the most essential product attributes or benefits that the marketer wants to convey.
Target market: the defined group of consumers that a marketer considers to be prime prospects (i.e. most likely to purchase).
Telemarketing: using the telephone to sell, promote or solicit products and services.
Title tag: a descriptive title that appears at the top of each page of your site.
Touchpoint: any place where a business comes into contact with its customers or prospects.
URL (Uniform Resource Locator): a website address
Unique visitor: someone with a unique IP address (when you log onto the Internet, you are assigned a unique IP address) who enters a Web site for the first time, during a set period of time.
Web host: a service that operates Web servers for its clients and publishes their Web sites.
meeting of the minds
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Marketing is not an event, but a process... It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
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