marketing lingo explained
Qualitative: in research, verbatim or verbal feedback achieved through a non-scientific and non-projectable research.
Quantitative: in research, measurable, projectable data used to help determine needs.
Query: the words or phrases a searcher enters into a search engine’s search box.
Search engine: an online database that enables Internet users to locate other websites, containing information they need.
Search engine optimization (SEO): the act of altering a web site so that it does well in the crawler-based listings of search engines.
Spiders: an automated program that indexes web documents, titles and/or a portion of each document.
Submission: the act of submitting to a search engine’s URL for inclusion.
Suspects: identified consumers, be they individuals or companies, who show good potential for buying a company's products or services but have not yet made contact with a company.
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