marketing lingo explained
Keywords: descriptive words that are embedded in your website code.
Lead generation: marketing tactics used to solicit leads for sales follow up and including direct mailings, tradeshows, networking and others.
Market segment: a group of actual or potential customers who can be expected to respond in approximately the same way to a given offer.
Marketing integration: the coordination of all marketing strategies so they work together to establish a maximum impact in the market.
Marketing mix: the combination of all elements used to market a product or service. These include product, price, place (distribution) and promotion.
Meta Tags: hidden descriptions of your web pages that describe the page's content and help point search engines to the right places.
Merge/Purge: To combine more than one mailing list (merge), and then delete any duplicate entries (purge).
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