marketing lingo explained

Gatekeeper: someone within an organization who doesn't directly consume a product or service but does control access to decision makers and thus, wields considerable influence in the purchase decision making process.

Hit: a hit is the result of a file being requested and served from your web site.

Home page: the main (or first) page of a website.

Hyperlink (or link): web developers use HTML to create hyperlinks that a user clicks on to view another Web page.

Hypertext Markup Language (HTML): Hypertext Markup Language the programming language that is the basis for the World Wide Web.

Inbound link: a hypertext link that points to a particular web site. Inbound links are a measure of web popularity and are used by search engines for positioning of web pages in search engines indexes.

Indexability: refers to if a site can be indexed - or recorded - by a search engine spider.