marketing lingo explained

Data mining: taking a database and “mining” the data to determine specific characteristics of the entrants.

Demographics: statistics about the socioeconomic makeup of a population including age, gender, race, occupation, income, education.

Direct mail: marketing materials sent directly to a prospect or customer via post.

Direct response: a promotional method where consumers are directly solicited and asked to respond directly to the advertiser through mail, phone, or e-mail.

Domain name: the URL or address of a Web site. For example www.simplicityinmarketing.com

Eighty-twenty rule: a general rule for the typical product category. Eighty percent of the products sold will be consumed by twenty percent of the customers.

Four Ps: Stands for Product, Price, Place (i.e. distribution), and Promotion.

Fulfillment: The actual process of stuffing envelopes, setting up a mailing list, and shipping out a mailing piece.