Marketing is not an event, but a process... It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
marketing lingo explained
Advocate: a company's most loyal customers who usually provide very valuable word-of-mouth about the company and its products.
Blog: from "Web log." A blog is basically a journal that is available on the web.
Brand: a person's gut feeling about a product, service or company.
Brand image: a group of associations that a consumer attributes to a specific brand.
Call-to-action: a highly motivating statement that tells the reader what action they should take next and exactly how to do it.
Click through rate: percentage of those clicking on a link out of the total number who are exposed to a link.
Cloaking: the act of getting a search engine to record content for an URL that is different than what the search results return.
Crawler: part of a search engine that accumulates listings by automatically “crawling” web sites.
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